About the Prize
Welcome to the Global Digital Entrepreneurship Programme – a non-credit bearing,
immersive learn-while- you-work programme designed to bridge nascent entrepreneurs, digital technologies,
and real life digital entrepreneurship.
With the rapid development of the digital world, ‘born-global’ new ventures are
not only possible, but have become the norm for many new ventures, giving rise to a rapidly growing
phenomenon of digital entrepreneurship.
Digital entrepreneurship (DE) is similar to traditional entrepreneurship with regard to
pursuing entrepreneurial opportunities by creating new ventures (Ngoasong, 2018). It is different in the
that some or all of the new venture creation process takes place digitally (Sahut, 2019). Some famous
examples include Amazon & eBay (e-commerce); Google (search engine); Facebook & Whatsapp (social
media). A digital entrepreneur is defined as an individual who “creates and delivers key business activities
and function, such as production, marketing, distribution and stakeholder management, using digital
technologies (Hair, 2012). Digital entrepreneurship opens many doors for nascent entrepreneurs that would
not be possible without the development of new digital technologies. Currently, many countries consider
digital entrepreneurship as a “critical pillar for digital economic development” (Shen, 2018). With the aid
media and social media, DE has caught significant attention and has become one of the most recognised
phenomenon in the last few decades.
For more information, download the Programme Book here.